For our last blogs, we researched the title sequence of the movie Antebellum. We found the titles of the movie on the website “artofthetitle.com”
What titles are displayed during the opening sequences?
During the opening sequence, the titles displayed are the production companies, the producers, the directors, the names of the actors who played the main characters, the casting director, the movie supervisor and the music producers, the costume designer, the film editor, the production designer, the director of photography, the executive producers and the writers. Something we found interesting, was that the producers were mentioned twice, once at the beginning at once at the end. They also included a quote at the very beginning of the title sequence.
What images are prioritized in the opening sequence?
The images that are prioritized are those that show a racial divide, and that show this film takes place in the past. For example, you can see a confederate flag being raised by white soldiers, white children playing while african american people are working, they all wear outdated clothes, and in the beginning there is a white horse and a brown horse eating separate from each other. At the beginning of the title sequence there is also a quote that says, “The past is never dead. It’s not even past.”
What connotations do these images carry?
These images carry unsettling, negative connotations. Images such as the confederate flag, the soldiers, and the horses eating separately, are all used to show a racial divide, and convey that this film maybe takes place during the civil war, at a place where slavery was still being used. The quote that is included in the beginning, also gives the idea that maybe the film does not take place in the past, it takes place in the present and slavery somehow has come back, which is very unsettling.
How does the film establish a feeling of the genre from the outset?
Movies in the thriller genre tend to create feelings of suspense, mystery, and anxiety in the viewers. This title sequence establishes a feeling of the genre from the outset by introducing a topic that creates negative feelings and makes many people uncomfortable, which is slavery. It not only does this, but also brings up the question of what it would be like if this was still happening in the present, which builds suspense and mystery.
What strategies are used to ensure the film appeals to its target audience?
This film is a psychological thriller/horror, which means its target audience would be those who enjoy the feeling of fear, suspense, mystery, stress and unsettlement. To make sure it appeals to its target audience, this film introduces a dark topic and uses a lot of eerie, loud, dramatic music. It also builds suspense by creating a contrast from the beginning of the title sequence to the end. The beginning is very happy and cheerful as you can see children playing in a field with a beautiful house in the background, but as the sequence progresses, more and more aspects are shown, which reveals the situation is much darker than it seemed, and ends with a woman screaming as a man is being dragged away.
How has technology been used effectively?
Technology in this film has been used effectively because the entire title sequence makes the viewer feel as if they were in the movie themselves. Throughout the entire film there were no cuts. It was one steadicam shot of the camera tracking different subjects as it was moving through the establishment. At first, it follows a girl, then the soldiers, then the slaves. and then it follows the soldiers again. It makes it feel as if you were walking through the place and allows you to see the entire setting. This is effective for the film, as making the audience feel like they are part of the film heightens their feelings and responses when certain events during the movie happen.