Sunday, November 1, 2020
Troubles and experiences while filming my cereal commercial
Filming the cereal commercial was slightly difficult, but turned out well. I asked my brother to be the actor throughout the commercial, and he politely obliged. I was the director throughout the commercial, and filmed the commercial along with telling the actor what to say, what to do, how to say each line, and prepping each scene. Filming began on 10/31/20, and was filmed in chronological order of each scene. The first scene, of the actor opening the refrigerator door, went smoothly and was shot in about 5 takes. I had to figure out where my brother, the actor, should start from when walking towards the fridge, and when I did, the scene turned out well. The second scene included my brother looking inside of the refrigerator. To shoot this scene, I put the camera within the fridge and then ran out of sight and told my brother when to start acting. Filming this scene was difficult because the camera would fall out of the fridge at times, as it was perched precariously on one of the shelves. I would then have to pick up the camera and make sure that it was set appropriately before continuing the filming. The third scene, where the actor expresses how disappointed they were that no food was within the fridge, was more difficult than the previous scenes, as this was the first time that the actor could be seen speaking. The scene was shot over the span of two days, as it looked odd when looking back over the clip. I then directed my brother on how to look and what to say within this scene, and by doing so the scene looked much better afterwards. The fourth scene used the technique of stop-motion to show the cereal moving towards the actor. While preparing for this scene I poured the cereal into a bowl, straightened the table cloth out, and made sure that everything was set up correctly. After I shot this scene on 10/31/20, I realized, while watching a video explaining stop motion in a more detailed way, that I had shot the scene incorrectly and had to film it again. Previously, I had stood on top of a chair and held the camera with my arms, but after watching the video I found that putting the camera on a stable surface, such as a shelf, would make the scene look more professional. I found a way around this by using a "selfie stick." I propped the stick, with the camera, on a chair and used a software to film the rest of the scene. Throughout this scene I would move the bowl of cereal inch by inch across the table until the bowl had reached the end of the table. The fifth, sixth, and seventh scene, that was projected on my storyboard, ended up being filmed in one shot. I prepped for these scenes by making sure that the tablecloth was straightened, the cereal box was set so that the audience could see the brand, and placed the spoon straight next to the cereal. I also had to direct the actor on which facial expressions to use while filming, how to say the lines, and wrote the script. These scenes went smoothly and without much interruption, but had to be filmed the next day, as I had forgotten to use the tilt camera movement while filming. In addition to this slip-up, I realized, after looking at the rubric for the commercial, that I had forgotten to include different camera angles and shots. Therefore, some scenes must be reshot in order to include a variety of camera angles and shots. Overall, the filming had several hiccups and had to be shot several times over the course of two days that lasted about 2.5 hours altogether.
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